The top 5 most and least popular areas of London to live

Find Properly has been up-and-running for 6 months now. In this short time we’ve had over 100,000 people search for properties to rent (and now buy!) in London.

Now that we have a big enough sample size, we thought it would be interesting to see where people want to live in London – and also where they don’t want to live!

This gives a great indication of up-and-coming areas, and areas you may want to avoid yourself.

How do we know where people want or don’t want to live?

Searching for property on Find Properly is a two step process:

  1. Add places you travel to often (e.g work or university) – using this information we can find you properties with the shortest commute time
  2. Manually include or exclude areas – these are the areas you really want/don’t want to live in, regardless of commute time

By sampling the areas that are manually included or excluded (see step 2 above), we get a very good indication of where people want or don’t want to live.

Popular areas of London to live

Favourite areas of London to live in

The popular areas of London to live – click for full size version

The map above shows the most popular areas of London to live. The darker the green the more popular the area.

The top 5 most popular areas to live in London:

  1. Shoreditch
  2. Brixton
  3. Gloucester Road
  4. Clapham
  5. Essex Road (between Angel and Islington)

You may not be surprised that Shoreditch and Clapham are popular – these are the main trendy graduate/young areas.

Brixton’s popularity is a bit more surprising, as the area has a bad reputation. However Brixton is rapidly gentrifying, and is a popular choice for those priced-out of Clapham.

Unpopular areas of London

Find Properly users manually exclude areas where they don’t want to live. Using this data, we were able to generate this heatmap:

The least popular areas of London to live - click for full size

The least popular areas of London to live – click for full size

The darker the red, the more people that do not want to live in the area.

The top 5 most unpopular areas of London:

  1. Elephant and Castle (including Waterloo, Lambeth and Southwark)
  2. Peckham Rye
  3. Acton
  4. Ealing
  5. Stepney

It’s slightly concerning that the most unpopular area is one we we’ve recommended here. And here. And here.

At least we now know why properties in this area are cheap!

But we stand by our recommendation – with good transport links, great food and nightlife, we’d suggest not overlooking Elephant and Castle, Waterloo, Lambeth or Southwark.

Popular or unpopular area – there’s no substitute for taking a walk

London is not an homogenous city. Very nice areas can be next to rough estates or prisons or abandoned power stations.

So before discounting large swathes of London, we recommend taking a walk around the area.

You may be surprised by the gems you find!

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